What is "On-Page SEO"?
On-Page SEO refers to anything that can be done to a website itself that will make it more "search engine friendly".  On-Page SEO incorporates keyword research, ALT Tags and everything in between.  Some aspects of On-Page SEO have a greater impact than others.  For example, adjusting the META tags to include keyword terms rather than the business name can have a much bigger impact than simply adding ALT tags to images. 

Keep in mind that a major part of On-Page SEO is text content - the more relevant information you provide within the pages of your site, the more likely each page is achieve a higher ranking in a keyword based search.  On the following pages you will learn about the many aspects of On-Page SEO, including keyword research, META tags, text content, headers, internal linking and ALT tags. 

Why Is SEO Important To Small Businesses?
The more search engine friendly a site is, the more likely people are to be able to find it in a keyword search.  Today, more than ever, consumers rely on the Internet, and search engines in particular, to find the information they need about products, services and businesses.  If you're a small business owner, nothing is more important to the future success of your business than having a site that can be found in a keyword search.