What Is "Off-Page SEO"?
Off-Page SEO employs tactics that impact a site's ranking in the natural results, but that do not involve making changes to the HTML code of a site itself.  On-Page SEO, as you'll recall from that section, is dedicated solely to adjustments and changes to the HTML code of a site itself.  Off-Page SEO is dedicated primarily to link popularity and how to go about creating it.  The importance of link popularity cannot be underestimated. 

There is absolutely no other single aspect of SEO that has a greater influence on a site's ranking than link popularity.  There is absolutely no other single aspect of SEO that has a greater influence on a site's ranking than link popularity.  For those who may have missed it, I'll repeat it one more time:  THERE IS ABSOLUTELY NO OTHER SINGLE ASPECT OF SEO THAT HAS A GREATER INFLUENCE ON A SITE'S RANKING THAN LINK POPULARITY.

How Important Is Off-Page SEO For My Site?
Off-Page SEO is more important to some websites than others.  Local businesses in small and medium sized markets may not need to implement as many Off-Page SEO techniques, as the competition for their keyword terms may not warrant it.  For instance, pages optimized for terms like "plumber muncie in", "bowling alley durango co", or "pet sitter jacksonville fl" would likely not require as much SEO effort as pages targetting terms like "weight loss supplements", "scented candles", or "mortgage broker".